BRILLIANCY has a promising future with plans to innovate continuously in luxury goods, gold trading, and digital finance, expanding its market share and solidifying its global position. Here are the growth plans for the coming years:
1.Global Market Expansion
•Middle Eastern Market: The company will further expand its market share in Middle Eastern countries such as Saudi Arabia and the UAE, by establishing localized design centers, production workshops, and sales networks to consolidate its leadership in the Middle Eastern luxury market. The affluent classes’ demand for luxury jewelry and gold investments offers tremendous market opportunities.
•ASEAN and BRICS Markets: With the economic growth and rise of the middle class in ASEAN and BRICS countries, BRILLIANCY will aggressively expand its brand franchise network and launch products customized for local markets. The company will also provide convenient online shopping and investment services to consumers in these markets through digital platforms.
2.Innovation and Technological Development
•Digital Gold and Blockchain Products: Over the next few years, the company will continue to drive innovation in gold products based on blockchain technology, launching more gold tokens, gold stablecoins, and NFT-related products. Blockchain technology will attract more global investors, especially the younger digital-savvy investment groups.
•Fintech and DeFi Development: By further developing decentralized finance (DeFi) platforms, BRILLIANCY will innovate in gold-backed loans, gold leasing, and digital financial services, offering investors a diverse range of investment tools and capital management options.
3.Brand Upgrade and Luxury Positioning
•High-End Brand Building: BRILLIANCY will further strengthen its brand building, enhancing its influence in the global luxury market. Through collaborations with renowned designers, launching limited edition products, and intensifying marketing efforts, the company will attract more high-net-worth customers.
•Cultural Customization and Personalized Services: The company will continue to deepen its cultural customization services in regions such as the Middle East and ASEAN, launching high-end custom jewelry with local features to meet the personalized needs of consumers in different areas.
4.ESG (Environmental, Social, and Governance) Strategy
•Sustainable Development: BRILLIANCY is committed to sustainable development, ensuring that its supply chain is environmentally compliant and reducing carbon emissions during production. The company will implement environmental standards in production and design processes, especially in the Middle East, prioritizing sustainable materials in response to global environmental trends.
•Social Responsibility: The company plans to set up a Gold and Jewelry Academy to cultivate design and manufacturing talent for the local markets, enhancing employment rates and advancing industry technology, particularly in regions like the Middle East and ASEAN, contributing to economic development.