BRILLIANCY

BRILLIANCY aims to accelerate global business expansion over the next five years, focusing on the Middle East, ASEAN, BRICS, and Belt and Road countries by leveraging a strong supply chain and innovative financial products. •Middle Eastern Expansion: Targeting key markets such as Saudi Arabia and the UAE as core expansion regions. •ASEAN Expansion: Capturing the growing demand for luxury goods driven by ASEAN’s emerging middle class. •Belt and Road Expansion: Capitalizing on economic growth along Belt and Road countries for significant market opportunities.

Through innovation and digital transformation, BRILLIANCY enhances customer experience and brand value by creating a comprehensive ecosystem for jewelry design, production, sales, and investment services. •Digital Trading Platform: Launching a global digital gold trading platform powered by blockchain and financial innovations. •Blockchain Financial Services: Introducing gold-backed digital currencies, gold stablecoins, and NFTs for diverse investment options. •Digital Customization Services: Offering online custom jewelry design with gemstone, style, and material selection.

BRILLIANCY’s brand strategy focuses on the global luxury market while blending local cultural elements to create a premium brand image. •Brand Positioning: Establishing itself as a high-end luxury jewelry brand, offering cultural customization and personalized design, especially in the Middle East and ASEAN markets. •Global Marketing & Promotion: Increasing brand visibility through digital marketing, luxury expos, online advertising, and social media campaigns (Instagram, TikTok, Facebook

Global supply chain integration plays a crucial role in BRILLIANCY’s growth strategy, enhancing production efficiency, reducing costs, and improving delivery performance. •Global Supply Chain Management: Establishing supply chain centers in China, ASEAN, and the Middle East for efficient procurement, production, and global distribution.

BRILLIANCY accelerates business expansion and brand promotion through global partnerships with retailers, financial institutions, and tech innovators. •Retail Partnerships: Expanding its retail network through franchise models, ensuring market dominance in key regions. •Financial Institution Partnerships: Collaborating with international and local financial institutions to promote gold investment products and offer innovative financial services in the Middle East and ASEAN.

Technological innovation underpins BRILLIANCY’s industry leadership in jewelry design and financial products. •Blockchain R&D: Investing heavily in blockchain technology for gold stablecoins, NFTs, and DeFi financial services to maintain a competitive edge. •Jewelry Design Innovation: Continuously launching premium, innovative jewelry products through its design centers and workshops to strengthen its luxury market presence.