PRODUCTS & SERVICES
  • Customization
  • Gold Jewelry
  • Investment
  • Blockchain
  • Academy
  • Logistics


High-End Custom Jewelry

Dedicated to providing unique custom jewelry services to global customers, especially the high-end consumer groups in emerging markets.


• Private Customization: By collaborating with renowned designers, customers can participate in the design process, selecting gemstones, materials, and styles to create unique, personalized pieces.

• Local Cultural Customization: In the Middle East market, the company specifically launches jewelry products that incorporate Arabic cultural elements to meet the personalized needs of local customers for luxury goods. Additionally, the company will introduce custom jewelry that aligns with local cultural aesthetics in regions like ASEAN, deeply connecting with market demands.

• Craftsmanship and Design: The company will establish design centers and workshops in Saudi Arabia and ASEAN, attracting top local designers and craftsmen to ensure the high-end craftsmanship and unique design of the products.


Standardized Gold Jewelry

Offering standardized gold jewelry to meet the needs of the global middle class and everyday consumers.


•Plain Gold Jewelry: Includes gold necklaces, bracelets, rings, etc., featuring simple designs that align with international aesthetics, suitable for everyday wear and gift-giving.

•Multi-material Combinations: In addition to gold, the company also provides platinum, karat gold, and gem-set products to meet the needs of customers from different social strata.

•Mass Production and Supply: By optimizing production and supply chain processes, the company can achieve high-quality, low-cost large-scale production, ensuring efficient operation of the global supply chain.


Diversified Gold Investment Products

By integrating traditional gold investment with modern financial technology, a range of diversified gold investment products is launched, meeting investors’ demand for physical gold as well as offering digital investment options supported by blockchain technology.


• Physical Gold Trading: Customers can easily purchase, store, and globally deliver physical gold through the company’s trading platform. Storage insurance services are also provided to ensure investment security.

• Electronic Gold: Customers can buy and trade electronic gold through electronic platforms as part of their investment portfolios, enjoying a convenient digital transaction experience.

• Gold Stablecoins: The company plans to launch digital currencies based on gold reserves, such as gold stablecoins, providing a stable asset option for the digital currency market and attracting global investors.

• Gold ETFs and Financial Derivatives: By offering ETFs and financial derivatives linked to gold prices, the company provides a more diversified range of gold investment tools, particularly suitable for professional investors for risk hedging and speculative trading.


Blockchain Technology and Financial Innovation

The application of blockchain technology in the gold and jewelry industry is developing diversified digital financial services, providing global customers with new investment and trading tools.


• Gold Tokens and NFTs: The company will tokenize physical gold using blockchain technology and launch NFT products linked to gold, adding new financial value to gold. Customers can purchase and trade tokenized gold assets through the platform, enjoying the liquidity and potential appreciation of digital assets.

• DeFi Financial Services: In conjunction with decentralized finance (DeFi) platforms, BRILLIANCY offers investors gold lending and pledging services, helping customers achieve asset appreciation and liquidity.


Jewelry Academy and Talent Development

To drive innovation in product design and craftsmanship, BRILLIANCY will establish jewelry design academies in Saudi Arabia, ASEAN, and other locations to cultivate localized design and craftsmanship talent, further enhancing the company’s product innovation capabilities.


• Talent Development: The academy will collaborate with globally renowned design schools and master craftsmen to cultivate jewelry designers and artisans for the local market, ensuring the company can continuously introduce innovative products that meet market demands.

• Industry Standard Certification: Through the jewelry academy, the company will also promote standardized certification services within the industry, ensuring that each product meets international quality standards and enhancing customer trust.


Global Logistics and Supply Chain Services

BRILLIANCY provides seamless supply chain and logistics support to global customers, ensuring products are delivered safely and efficiently.


• Global Distribution: Through global logistics partners, BRILLIANCY can rapidly and reliably provide delivery services for gold and jewelry products worldwide, especially offering private and confidential delivery for high-net-worth clients.

• Storage Services: The company has established secure gold storage vaults in various global locations, offering customers safe gold storage services to ensure the security and convenience of their investments.

Two Core Divisions: Traditional Gold Jewelry Business and Emerging Financial Technology and Digital Gold Business.
Through global expansion and diversified innovation, the company aims to rapidly capture the Greater China region, ASEAN, the Middle East, and other emerging markets.
Direct Store Model
Focused on luxury consumer markets in major cities such as China, Hong Kong, Macau, Dattariya, and Dubai, UAE.
Retail Franchise
Supply chain management and brand licensing, focused on second and third-tier cities in the Middle East, ASEAN, and Greater China.
Digital Gold Trading Platform
Facilitates trading of physical and electronic gold, gold stablecoins, tokenized gold, gold ETFs, financial derivatives, gold-backed loans, gold leasing, and DeFi lending.
E-commerce and Digital Marketing
Brand e-commerce platform (independent site + app), digital marketing, social media promotions, and global KOL collaborations to enhance brand visibility and influence.
BRILLIANCY TRADING CO.
HEDEDACHENG INVESTMENT MANAGEMENT (HONG KONG) COMPANY LIMITED and its wholly-owned subsidiary BRILLIANCY Limited is a comprehensive enterprise focused on gold, jewelry, and financial innovation businesses. Combining traditional jewelry manufacturing advantages with global leading financial technology, the company integrates the gold supply chain, custom jewelry services, and gold investment products through innovative business models and digital platforms, aiming to become the most competitive gold jewelry and fintech company in global emerging markets.